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What are keywords and how do I choose the keywords?

Keywords are search terms or phrases used by the users on search engines. Based on these phrases or terms, we define keywords for our PPC campaign. Keyword selection is a crucial task that determines your campaign’s success. Hence, it is recommended to hire a search firm which has the expertise as well as knowledge to fetch you desired result.

At Broadway Infotech, it’s only after we conduct a proactive business and competitor analysis, that we start working on you campaign.

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