Where do the ads appear on search results?
The PPC ads appears alongside and above the SEO search results on the search engine results pages as shown below.
The PPC ads appears alongside and above the SEO search results on the search engine results pages as shown below.
CTR is the number of clicks that your ad receives divided by the number of times your ad appears (called impressions). For example, if you have 5 clicks and 1,000 impressions, then your CTR is 0.5%. CTR = Clicks on the ads ÷ Impressions (ad views) CTR can be used to gauge how well your […]
Quality score is an estimate of how relevant your keywords, ads and landing page are to a visitor who is directed to your website after clicking on your ad. A high quality score indicates that visitors find your ads relevant.
Email marketing is marketing your business and services to a group of people using emails. A good email marketing platform provides you with many features. You may create different contact lists for segmenting customers and send them promotional offers accordingly.
Yes, Email campaigns are targeted at both your current as well as potential customers in order to generate leads and business. It’s used to communicate to a large customer base and helps in building brand recognition. For effective email marketing, one must consider the following: Campaigns must be targeted aligned to your marketing strategy Customer […]
Spams are junk mails meaning irrelevant or unsolicited messages that are sent in bulk to a large numbers of internet users, for the purpose of advertising, phishing, spreading malware, etc. Examples of typical spam mails are inviting people to participate in a lottery or sweepstake, asking people to share their account details because they’ve won […]
Yes, our email marketing software runs a spam check on the content of the mail that provides a spam score and triggers if the mail is spam. This way you can ensure that your emails don’t get dumped in Spam/Junk folder.
E-mail platforms have become smarter in evaluating the incoming messages and filtering spams. For example, Microsoft Outlook has a Junk E-mail Filter. Don’t we all hate spams for simple reasons like they’re unwanted marketing emails, coming from an illegitimate source or they’re too frequent. A few tips to minimise spamming are: Check for the spam […]
The email will appear differently to different customers depending upon the email client. With our software, you can check your email for different clients such as Yahoo, Hotmail, Gmail etc. and you can optimise it accordingly.
You can manage different contact lists depending upon your requirements. The list can be created and maintained easily. Customers who are no longer part of your email marketing campaign are removed automatically.
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