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What is email marketing?

By bsuper | Posted in FAQ Categories: Email Marketing.

Email marketing is marketing your business and services to a group of people using emails. A good email marketing platform provides you with many features. You may create different contact lists for segmenting customers and send them promotional offers accordingly.

Is email marketing effective?

By bsuper | Posted in FAQ Categories: Email Marketing.

Yes, Email campaigns are targeted at both your current as well as potential customers in order to generate leads and business. It’s used to communicate to a large customer base and helps in building brand recognition. For effective email marketing, one must consider the following: Campaigns must be targeted aligned to your marketing strategy Customer […]

What is SPAM?

By bsuper | Posted in FAQ Categories: Email Marketing.

Spams are junk mails meaning irrelevant or unsolicited messages that are sent in bulk to a large numbers of internet users, for the purpose of advertising, phishing, spreading malware, etc. Examples of typical spam mails are inviting people to participate in a lottery or sweepstake, asking people to share their account details because they’ve won […]

Is there a way to find out if the mail I’m going to send out is spam?

By bsuper | Posted in FAQ Categories: Email Marketing.

Yes, our email marketing software runs a spam check on the content of the mail that provides a spam score and triggers if the mail is spam. This way you can ensure that your emails don’t get dumped in Spam/Junk folder.

How do I ensure my emails do not go to a customer’s Spam/Junk folder?

By bsuper | Posted in FAQ Categories: Email Marketing.

E-mail platforms have become smarter in evaluating the incoming messages and filtering spams. For example, Microsoft Outlook has a Junk E-mail Filter. Don’t we all hate spams for simple reasons like they’re unwanted marketing emails, coming from an illegitimate source or they’re too frequent. A few tips to minimise spamming are: Check for the spam […]

How can I check how the email is going to appear?

By bsuper | Posted in FAQ Categories: Email Marketing.

The email will appear differently to different customers depending upon the email client. With our software, you can check your email for different clients such as Yahoo, Hotmail, Gmail etc. and you can optimise it accordingly.

How can I manage my contacts list?

By bsuper | Posted in FAQ Categories: Email Marketing.

You can manage different contact lists depending upon your requirements. The list can be created and maintained easily. Customers who are no longer part of your email marketing campaign are removed automatically.

Is there a way to analyse my email marketing campaign?

By bsuper | Posted in FAQ Categories: Email Marketing.

Yes, the tool has an effective reporting to check the Opens, Bounces as well as unsubscribed statistics. This way you can analyse the performance of your email campaign. You also get to see the people who actually clicked on the links of the mail. These are potential leads who may buy from you. Ensure that […]

Can I see how many people actually clicked and opened my email?

By bsuper | Posted in FAQ Categories: Email Marketing.

Yes, the tool provides you with a Live Campaign Tracking feature to analyse open as well as Click through statistics.

What if I need additional help with my email marketing campaign?

By bsuper | Posted in FAQ Categories: Email Marketing.

Be assured that we’re only a phone call/email away. We will provide you with any additional help that you may require such as designing newsletters, generating reports, scheduling and monitoring campaign etc.

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