Yes, Email campaigns are targeted at both your current as well as potential customers in order to generate leads and business. It’s used to communicate to a large customer base and helps in building brand recognition.
For effective email marketing, one must consider the following:
- Campaigns must be targeted aligned to your marketing strategy
- Customer segmentation must be done right
- Minimise spamming and offer something of value to customers
- Make sure you analyse the performance of your campaign
- Optimise emails for different devices like laptops, smartphones etc.
- Plan the next steps like a follow up call to the prospects
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