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E-mail platforms have become smarter in evaluating the incoming messages and filtering spams. For example, Microsoft Outlook has a Junk E-mail Filter. Don’t we all hate spams for simple reasons like they’re unwanted marketing emails, coming from an illegitimate source or they’re too frequent. A few tips to minimise spamming are:

• Check for the spam score of the mail
• Avoid using “sales” words like discount, cash bonus, earn $, subscribe etc.
• Use your own marketing list of customers, don’t rely on purchased lists